.YOU MAY certainly not realise it, yet different typefaces bring about various emotions. Serif typefaces, along with tiny strokes at the ends of letters, are actually usually found in publications and papers. They seem respected and also reliable. Sans serif font styles, which appear, may appear present day and casual. Aesthetic consistency provides viewers a sense that they know where they stand it assists to construct count on. When it comes to The Financial expert, it specifies the tone for our news.